Creating good content is no child’s play but Fashion Influencer, Shakti Singh Yadav knows just how to create content that stands out! Check out his journey, his insights and more in this interview.

Shakti Singh Yadav is a men’s fashion influencer who has created a niche for himself with content that strikes a chord with the millennial population. His professional experience as a social media manager propelled him towards turning his passion into a successful source of income. He is one content creator who believes in adding his touch to any project that comes his way instead of blindly following a brand’s requirements.

Check out our latest conversation with Shakti Singh Yadav as he shares his journey, his inspiration and even his favourite meme with us!

1. What inspired you to create content and when did you begin?

“I have always been inclined towards fashion, when Instagram was new I wanted to make an account on it like everyone else, I used to post a lot of things like OOTDS, travel, food, quotes etc. Back then, I wasn’t aware that something like Influencer marketing existed and I could actually earn out it. Eventually, when I started working as Social Media Executive in a company, I handled a couple of fashion, lifestyle brands and it made me feel like I wanted to start my own blog rather than working for someone else. So I quit my job and built my own profile, started uploading professional photos of my looks and tagging brands. Gradually  brands got in touch with me for collaborations, initially on a barter basis and cross-promotion then on a monetary basis as my blog’s engagement got better with time.”

2. What makes your content stand out?

“My USP is being creative, introducing new concepts and utilising the resources around me in the best possible way. I believe in originality and keeping it real with my audience so that they can relate to my content.”

3. How do you choose what to promote on your feed and what not to?

“I usually start with doing a little research about the product and brand (if I’m not aware of it) and then if I like the product and can relate with it, I create a concept around it, understand the mood and feel of the product and execute it in my pictures. Anything that I believe in, I put it in a way that my audience believes it too.”

4. One instance/experience that made it all worthwhile?

“To be nominated as one of the best menswear influencers in the country within the span of 2 years. The hard work has paid off.”

 5. What does a regular day look like?

“I start my day by jotting down the things I have to do for the day, work out a little bit, watch an episode of my fav show as a reward (grins) and make sure I finish every work before going to bed.”

6. How do you make moolahs? 

“Through my associations with different brands. Also, I work as a social media manager for a couple of brands.”

7. Where do you get ideas for your videos from?

“I do a lot of research work and keep on exploring different creator’s profiles to take inspiration.”

Also Read: Check out these cool Instagram Tattoo accounts before you get inked

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Jumping sessions ?

A post shared by Shakti Singh Yadav (@thefebruaryboy) on

8.Weirdest brief ever received?

“That the brand wants me to post something that’s been created by some other influencer. That was quite hilarious.”

9. If not an influencer, what would you be?

“Maybe into Art Direction.”

10. Message/tips for upcoming bloggers

“Be true to yourself, that’s how you’re going to be unique, do it passionately and be consistent.”

11. What’s your favourite TikTok audio?

“There’s this song that has been playing on my mind for a while called ‘I used to be so beautiful now look at me…people have been making Transformation videos on this song..i enjoy the idea of transformation.”

Here’s how he fared through our Quick 5 questions:

Favourite meme template on social media? 

“It has to be Drake reaction memes.”

One celebrity you want to collaborate with?

“Ranveer Singh… It would be a crazy collaboration for sure.”

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Hot weather calls for fewer layers and statement pieces. Here’s how i up my style game this summer with my fav 6 shirts, that keep me feeling and looking cool with a pair of navy pants being common in all the looks; appropriate for casual weekends, movie and brunch dates. Let me know which shirt did you like the best? Shot by : @rashiiij Edited by : ??‍♂ . . Outfit details LOOK 1 Shirt : @zara Pants : @hm Shoes : LOOK 2 Shirt : @benetton_india Pants : @hm Shoes : LOOK 3 Shirt : @beinghumanclothing Pants : @hm Shoes : LOOK 4 T-Shirt : @zara Pants : @hm Shoes : @vans_india LOOK 5 T-shirt : @zara Pants : @hm Shoes : vans_india LOOK 6 Shirt : @zara Pants : @hm Shoes : @vans_india

A post shared by Shakti Singh Yadav (@thefebruaryboy) on

Your favourite influencer?

“Quyen Mike, he’s beyond amazing. His creativity is on a different level which inspires me to a lot.”

Weirdest or funniest comment you have received?

“I am going to unfollow you, you look too much like my boyfriend.” 

Favourite face filter?

“I think Snapchat’s baby face filter.” 

You can follow more of Shakti Singh Yadav here and here.