Snapchat introduces new, unified monetization program for creators

Snapchat is making it easier for creators to earn money with its new Unified Monetization Program. This program adds ads to creators' Stories and longer Spotlight videos, giving them more ways to make money.

Snapchat has announced its continued support for creators with the launch of a Unified Monetization Program. This program introduces ads not only within creators' Stories but also in longer Spotlight videos, providing expanded opportunities for creators to earn revenue.

With Spotlight viewership up 25% year-over-year, there is a unique and growing opportunity for creators to monetize this format in the same way they do with Stories. Beginning February 1, 2025, eligible creators will be able to monetize Spotlight videos longer than 1 minute. 

As part of the unified program, creators may be eligible for invitation if they meet the below criteria:

Have at least 50,000 followers. 

Post at least 25 times per month to Saved Stories or Spotlight. 

Post to either Spotlight or Public Stories on at least 10 of the last 28 days. 

Achieve one of the following in the last 28 days: 

10 million Snap views 

1 million Spotlight views 

12,000 hours of view time

Also Read: Nitanshi Goel helps content creators navigate their way through Snapchat

Reacting to the announcement, Snap Star Sakshi Keswani, popularly known as 'Being Suku' says, “The way creators approach content has completely evolved. Today, it’s all about being authentic, creating what truly brings us joy, and keeping it simple—content that reflects who we are. For me, Snapchat has been that platform. I started creating early on and have been fortunate to turn my passion into an incredible earning opportunity. With the launch of Snapchat’s Unified Monetization Program, the game has changed for creators. From ads in Stories to monetizing longer Spotlight videos, Snapchat is empowering us with more ways to transform our creativity into meaningful rewards. It’s not just about making money; it’s about inspiring us to push boundaries, connect with our audience, and build something impactful.”

Over the last year, the number of creators posting publicly has more than tripled, and our community loves their content. We remain committed to evolving and expanding the total rewards available to creators, from Snap’s Monetization Program to the Snap Star Collab Studio, and more, making it even easier for them to find success and get rewarded for being their authentic selves. 

Further details on the program and eligible countries are available on the Creator Hub

For more such content follow us at @socialketchup