Nirali Shah and Hana Nakhwa tell us how Pinterest is making content creation more 'satisfying' for artists and creators!

Karishma Jangid
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How Pinterest is making content creation more 'satisfying' for artists and creators.

Pinterest is often our go-to app for creative ideas and art, but is it more beneficial than other social media apps for content creators? Let's find out!

When one thinks of content creation, one thinks of Instagram. Instagram is the hotbed for every kind of content, be it fashion, skincare, makeup, photography, humor, and whatnot. Scrolling through Reels, one regularly comes across artistic content. There are Reels of painting, craft, resin art, and embroidery, among other things. A social media platform that similarly empowers artistic content creators but gets little due is Pinterest, our go-to app for creative ideas and art, aka the house of aesthetics. It generously aids those teaching, learning, or consuming art. Hence, many artists-cum-content creators swear by Pinterest.

One such independent artist is Nirali Shah whose art journey began on Instagram, but the audience’s constant support motivated her to join Pinterest. It's her happy space where she expresses what she loves doing, without worrying about her reach. Artist and art influencer, Hana Nakhwa, who usually posts artistic videos and slides on Pinterest says, "Since the app's algorithm focuses on quality rather than quantity, it makes it easier to boost your visibility even with one good pin. I think one of its main advantages is lesser pressure; there's no competition."

Pinterest is surely a creative platform but what sets it apart from the crowd? In Hana's opinion, while other platforms encourage 15-30 second videos, Pinterest lets you explain things in multiple slides in detail. Other qualities pointed out by Nirali are Pinterest's minimal features and zero dependence on the time of posting content. "Content can be created at your own pace without affecting engagement; not posting for a while won’t make you lose followers. This encourages quality work that can be reused on other platforms."

While Pinterest is advantageous in many areas, it's no fairytale. Hana struggles with adding copyright-free audio to videos since Pinterest does not have an inbuilt audio library. Content creation, though seen as a hobby, is a source of living for many. Nirali explains that since Pinterest majorly focuses on ideas and inspiration, it's not great for business. Due to its limited in-app features, conversions are lesser. It cannot be relied on for monetary growth except for the affiliate part which is not accessible to all.

However, the good part is that these cons do not overshadow Pinterest's affirmative qualities. In fact, you can showcase your Pinterest content on other social media platforms to leverage it, thus bringing in a large and diverse audience. How? Nirali uses her board content for story polls (eg. this or that), beautiful backgrounds (for posts/ stories/ covers), quotes that can be used for captions, and reshares her popular pins on other platforms. Hana usually posts shorter versions of videos on other platforms and links them to the detailed version on Pinterest.


Leveraging your Pinterest content on other platforms is possible and feasible. However, you need to set up the base first. "Use all the new features Pinterest has come up with- idea pins, regular pins. Organize your board into sections. Try using more than one slide; people like step-wise idea pins," advises Hana. "Don't sit on the thought of creating. Go ahead and be you. Be original and most importantly have fun," she adds.

Pinterest is a goldmine for content consumers and creators alike but it can be a tricky terrain too. However, it's definitely something worth experimenting with. It has its own strengths and vices making it a suitable ground for displaying your ideas, skills, and talents. Like Hana and Nirali, any artist with access to Pinterest can be a creator if they understand the platform and use it to their advantage.

Are you ready to be a Pinterest creator?

You can find Hana Nakhwa at @artistically.__.yours and @hananakhwa and Nirali Shah at @nirali.paints and @niralipaints on Instagram and Pinterest respectively.

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