Food and Drinks

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The Matcha effect: Turning consumption into social currency!

The sudden rise in matcha’s popularity is a reflection of the pattern in how everyday products gain cultural value through stories, aesthetics, and aspiration. Here we decipher this phenomenon!

By Piyush Singh
Jun 27, 2025 19:30 IST 5 Min read
food bloggers Food and Drinks
Food bloggers on whisks, edits and endless takes behind making their videos engaging!
By Smrithi Mohan
Jun 03, 2025 18:50 IST 6 Min read
Priyanka Sharma WYF Creator's Ketchup
Saddi Gaddi's Priyanka Sharma set to represent India at World Youth Festival in Russia
By Let's Ketchup
Nov 12, 2024 15:22 IST 2 Min read
Food content creators Food and Drinks
5 content creators who are bringing India’s regional recipes to the spotlight!
By Piyush Singh
Oct 16, 2024 18:58 IST 3 Min read
OG Onasadhya Food and Drinks
5 reasons why the traditional Onasadhya beats any of its unconventional versions
By Tina Jacob
Sep 11, 2024 20:36 IST 3 Min read
Revant Himatsingka Creator's Ketchup
The journey of Revant Himatsingka’s ‘Label Padhega India’ campaign
By Smrithi Mohan
Jun 07, 2024 18:55 IST 3 Min read
Revant Himatsingka News
Revant Himatsingka reacts to government's move to delist Bournvita from healthy drinks category
By Piyush Singh
Apr 16, 2024 19:27 IST 2 Min read
Natasha Food and Drinks
Remembering Natasha Diddee and her culinary legacy through her recipes!
By Smrithi Mohan
Mar 27, 2024 16:36 IST 3 Min read
influencerstryfoods Creator's Ketchup
Unnati Malharkar and Rishabh Chawla’s series #RUgoodenough is a yummy trend of its own
By Eden Cardoz
Mar 20, 2024 16:33 IST 2 Min read
Indian celebrations Food and Drinks
Food bloggers take us through Indian delicacies that define Holi celebration
By Piyush Singh
Mar 20, 2024 16:21 IST 2 Min read
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